Rail ticket retailer, Trainline, has agreed to terms with agentic media platform, Scope3, to place sustainability at the heart of its advertising proposition.
Trainline will work with Scope3 to enable brands and agencies to make low-carbon advertising choices, accurately track emissions and decarbonise the media supply chain through Green Media Products (GMPs) and Scope3 Verified.
Trainline is Europe’s leading train and coach app, with 27 million active customers worldwide.
The platform enables users to view routes, travel times, and purchase tickets from over 300 rail and coach operators across 40 countries.
It is dedicated to creating positive environmental impact, through empowering greener travel; an example being through investment in its popular modal shift movement, I came by train.
This is further evidenced by their SBTi targets to achieve net-zero greenhouse gas emissions by 2040, supported by both short-term and long-term absolute reduction goals.
Today’s partnership strengthens its commitment to taking action to protect the planet and complements its new retail media strategy, delivering an advertising proposition with trusted, sustainable services.
GMP Direct provides brands and agencies with a curated package of digital advertising inventory, pre-filtered to avoid ‘climate risk’ sources of inventory. It also provides the option to compensate for any remaining emissions.
Scope3 Verified, on the other hand, establishes the veracity of carbon emission data supplied by media properties, formats and SSPs, helping brands and agencies to make green advertising choices.
Being verified is a ‘stamp of approval’ that shows partners have met the necessary criteria for accuracy and granularity in contributed data towards Scope3’s emissions model.
“Sustainability is the thread that runs across our entire business, and that now includes our advertising offering,” said Sam Eads, Head of Ad Sales and Operations, Trainline.
“In working with Scope3, we can now share actionable insights to help brands and agencies to make media purchasing decisions with the planet in mind. They can run more sustainable campaigns, while reaching mass audiences through our platform to boost their campaign performance.”
This partnership allows Trainline to future-proof its digital advertising proposition and help its customers to accurately report against their own climate goals.
“The advertising ecosystem does not need to compromise between campaign performance and its sustainability goals,” said Tim Collier, head of UK and Northern Europe, Scope3.
“With the right tools, media planning, buying and reporting can be optimised with emissions in mind, reducing waste while driving more impactful campaigns.”
