One of the UK’s most respected spirits retailers and independent bottlers of whisky has relaunched its offering after 40 years, making them available to retailers & multiple markets for the first time.
Master of Malt, the award-winning online drinks retailer and independent bottler, who will be celebrating 40 years in the drinks industry later this year, has launched a new series of single cask and small-batch spirits, and for the first time in its history the range will be available beyond its own website and into wider retail.
The new collection builds on Master of Malt’s reputation of bottling some of the world’s most characterful and remarkable spirits, selected not by algorithm or data trends, but by a small team of passionate whisky lovers who bottle only what they love to drink themselves. The new range comes with more refined branding and a more intuitive tiering from everyday standouts to rare discoveries.
The range includes headline releases such as a forthcoming 40-year-old Girvan grain whisky – described by the team as “absolute nectar” – alongside standout bottlings like a 29-year-old Tobermory (RRP £199.95), a 16-year-old Dailuaine (£69.95), and a run of secret Speyside and Highland single casks priced from just £34.95. As with all of Master of Malt’s products, they never add colour, never chill-filter and always offer exceptional value.
The new products will be available for sale through distributors across EMEIA, APAC and North America
The team, who have released in excess of 2,000 products over 40 years and pride themselves in being able to innovate in weeks, rather than months or years, also have ambitious plans for the range with forthcoming releases including a 50-year-old Scotch, new world ryes and experimental cask-aged spirits such as a 7-year-old cask-aged gin and cask-aged coffee liqueurs.
“This new range is a love letter to everything Master of Malt has stood for over the past 40 years,” said Sam Simmons, Head of Whisky at Master of Malt. “This isn’t whisky for vaults or portfolios. It’s whisky for people who actually want to drink it, talk about them, argue over them, research them, and then pour another dram”.
“These casks have been sitting quietly at the back of the warehouse for years and now we finally get to share the ‘holy shit!’ moments we’ve had discovering them. We’re just getting started. We’ve been building this inventory for decades. Now we’re bottling it our way and for the first time, we’re sharing these bottles with the wider retail world for grocery and the on-trade”
Master of Malt’s roots go back to 1985, when it began as a mail-order independent bottler – sending out a monthly physical catalogue and receiving hand written order forms and cheques back a few days later. Fast forward to the early 2000s, Justin Petszaft (now the MD of Master of Malt’s parent group, Atom Group), was looking for an excuse to develop some web design skills while studying a masters in theoretical physics. He found that opportunity in Master of Malt and developed their first ever website. Following a six-year partnership with AB InBev’s ZX Ventures, the company is once again fiercely independent and 100% founder-owned. .
Alongside this new refreshed range, there will be further anniversary bottlings to coincide with official 40th celebrations, and Master of Malt have also announced the release of a cheeky new limited-edition series called Badly Drawn Dogs.
Born from banter with MoM’s own customers, and brought to life by in-house CS expert (and moonlighting artist) Cal, this range features top-drawer drams including a 21-year-old Loch Lomond, 25-year-old Invergordon, 27-year-old Strathclyde and secret English and German single malts. All are bottled in playful 350 ml formats with prices starting from just £23. Each label bears delightfully rough dog sketches and every purchase will see a donation to Battersea Dogs & Cats Home or Dogs Trust.
Master of Malt’s new 40th anniversary independent bottlings are on Master of Malt and are available to retailers and distributors globally from July 2025.
