Occupancy rates are stable across all segments. Overall, Europe posted a 1.4% increase in RevPAR, with occupancy up 0.5 points. In terms of average prices, which had been driving RevPAR growth for many months, hoteliers recorded a slight decline of 0.8%. The eurozone posted an inflation rate of 2% for June 2025, according to Eurostat.
Two of the largest European markets are losing momentum
The German market posted a 20.3% decline in RevPAR compared to June 2024, when performance was boosted by the Euro 2024 football tournament. However, the comparison with 2023 is also not favourable for the destination in terms of performance. RevPAR is down 7% compared to June 2023, with ADR down 2.7% (vs. 2023) and OR down 3.3 points. Year to date, Germany is in the red with RevPAR down 1.2% compared to the first six months of 2024.
‘We had anticipated this normalisation in the German market through a sequence of downward trends,’ says Adrien Lanotte, senior data analyst at MKG.
This is also the case in the United Kingdom, with RevPAR down 0.8% compared to the period from January to June 2024. This other market, which drives the dynamics of Europe as a destination, has been slowing down since the beginning of spring. Despite stable occupancy rates, sluggish demand is preventing hoteliers from increasing their average daily rates, which are down 3.4% compared to June 2024. As a result, RevPAR is down 3.3%.
European hotel trends: June 2025 – RevPAR par Hospitality ON
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