The Global Review Index™ (GRI) became more than just a score; it became a strategic benchmark. Estonia set a +0.1% annual growth goal, and the GRI rose from 89.3 in 2022 to 89.8 in 2024, surpassing expectations.
When satisfaction dipped in 2023 (down 0.4 for museums and 0.9 for attractions), Estonia responded with targeted training and service improvements. By 2024, both sectors had rebounded, reaching +0.4 and +0.2, respectively.
One dashboard, real-time clarity
Reviewpro Reputation aggregates reviews from over 80 sources into a single dashboard. Teams can instantly spot trends like “slow service” or “friendly staff,” with no need to sift through thousands of reviews manually.
Automated insights, faster action
AI-powered analysis identifies recurring praise or complaints so teams can prioritize improvements and celebrate successes without delay.
Custom dashboards for regional DMOs
Each destination has its own dashboard to track performance by region, theme, and visitor type, empowering local teams with targeted insights.
Smarter development and planning
Access to both review scores and qualitative feedback across 26+categories allows Estonia to:
• Improve training content
• Identify areas for investment
• Promote top-performing businesses in campaigns and FAM trips
