The takeaway? The future of travel is as much about how and why people choose their destinations as it is about where they go. Knowing these nuances could give you the competitive edge you need in 2025.
Get the full story in Phocuswright’s latest report.
Based on comprehensive surveys of U.S., U.K., France and Germany consumers who traveled in 2024, this report compares travelers’ consumer trip-planning and purchasing behavior, specifically focusing on how they choose their destinations.
Key questions answered include:
- How do destination preferences differ between U.S. and European leisure travelers?
- What role do digital tools play in influencing destination selection across age groups and regions?
- Which traveler segments are most likely to seek new destinations versus returning to familiar ones?
- How do motivations like price, scenery, and rest shape destination choice across countries?
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