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Travel industry weathers global turbulence

  • Automatic
  • 22 August 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Leaders emphasize resilience and shifting strategies to meet demand

Aug 22, 2025

The first half of 2025 has been marked by global conflict, economic instability, and climate-related challenges, yet the travel industry continues to demonstrate resilience. Airline, hotel, and OTA executives acknowledge short-term turbulence but stress the sector’s ability to pivot quickly and follow demand across regions.

Key takeaways

  • Resilience as a constant: Despite crises from pandemics to geopolitical tensions, travel companies consistently adapt and rebound.
  • Regional shifts in demand: Declines in some markets, such as U.S. inbound travel, are offset by growth in European cities and Asia.
  • Flexible business strategies: Companies like Go City and Dohop stress the need to diversify across continents and adjust products to shifting traveler behavior.
  • Cautious optimism from leaders: While airlines point to revenue pressure, hotel and OTA executives highlight steady passenger growth and new partnerships.
  • Focus on what can be controlled: Industry leaders emphasize refining products, targeting marketing, and meeting travelers where they are rather than chasing uncontrollable macroeconomic factors.

Get the full story at PhocusWire

Please click here to access the full original article.

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