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Applebee’s Adds Two Industry Vets to C-Suite

  • Automatic
  • 24 August 2025
  • 2 minute read
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This article was written by Hospitality Technology. Click here to read the original article

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SynergySuite announced it has raised $12 million to accelerate the next phase of its AI-powered back-of-house platform, built for restaurant operators ready to simplify operations and scale smarter. The funding will be used to support global expansion, drive continued product innovation, and meet the growing demands of enterprise and multi-unit restaurant brands.

The round was led by Oyster Capital (Dublin), with continued support from First Analysis (Chicago) and an expanded multi-year credit facility from Lago Innovation (Chicago), a clear vote of confidence in SynergySuite’s category-defining technology and consistent performance.

SynergySuite’s proprietary AI engine, leverages machine learning and large language models to solve the operational inefficiencies that cost restaurants time and margin every day. 

Designed for true scalability, SynergySuite is able to manage large restaurant chains at both the individual outlet level and across complex franchise networks—whether corporate-owned, franchisee-owned, or a hybrid. The platform streamlines critical workflows for shift teams, general managers, and franchise leaders, while also providing franchise rollup tools that give corporate teams and individual franchise owners clear, actionable insights across thousands of locations. Core capabilities include real-time inventory tracking, AI-powered forecasting and dynamic ordering, intelligent labor planning, and enterprise-grade tools like automated royalty tracking—all unified in a single AI-driven system.

Menu Directions, mushrooms, and Pizza Hut’s new items
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Menu Directions, mushrooms, and Pizza Hut’s new items

By reducing waste, optimizing labor costs, and increasing efficiency across every location, SynergySuite helps brands drive consistent profitability and operational excellence at scale. Most importantly, it frees up managers to focus on delivering better guest experiences and accelerating growth.

What sets SynergySuite apart is not just the breadth of it’s suite, but the AI that powers them, and the depth of its integrations.

The platform offers deeper, more robust integrations with leading POS, payroll, accounting, and vendor management systems than any other competitor, giving restaurant brands the flexibility to plug into their existing tech ecosystem without sacrificing performance or visibility. 

Founded in Dublin and now headquartered in the U.S, SynergySuite is trusted by top-performing brands like Pollo Campero, Tropical Smoothie Cafe, and Shipley Do-Nuts, and maintains one of the industry’s highest customer retention rates. With global teams across the U.S., Ireland, the UK, and Montenegro, the company is supporting rapid adoption from fast-growing concepts and large global franchises alike.

In 2025, SynergySuite has been recognized for its innovation and customer impact, earning Stevie Awards for Company of the Year (Food & Beverage and Hospitality & Leisure), Titan Awards for Restaurant and Business Technology, a BRIX Holdings Vendor Award for Best Customer Service, and finalist recognition in the SaaS Awards for ERP and HR & Workforce Management.

Please click here to access the full original article.

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