The Oasis tour and Wimbledon saw London’s hotel industry hit its highest average daily rate (ADR) and RevPAR on record, according to preliminary data from CoStar.
The real estate data group found that July saw ADR hit a record £234.58, a rise of 2.4% year-on-year, while RevPAR hit £207.93, marking a rise of 3.3%.
In addition, occupancy rose to 88.6%, the highest for any July since 2018.
Wimbledon pushed performance levels to monthly highs on 12 July, the night of the women’s final, with occupancy at 94.7%, ADR at £276.72 and RevPAR at £262.01.
The men’s final the following day also contributed to elevated demand, with occupancy topping 90% on all but three nights of the tournament.
Meanwhile the Oasis concerts on 25, 26 and 30 July provided a further boost. The second show produced the strongest results, with occupancy at 91.6%, ADR at £239.33 and RevPAR at £219.15.
Across the month, London’s occupancy stayed above 80% on all but two days, signalling continued strength in demand alongside record room rates.
