Strategic partnership enhances real-time B2B connectivity, expanding reach and revenue opportunities for Shiji hotel partners worldwide
BARCELONA, Spain, August 28, 2025 – Shiji Horizon Distribution, a global leader in hospitality content distribution, has announced a strategic partnership with HyperGuest, the innovative B2B hospitality distribution platform. This integration enhances real-time connectivity across the travel ecosystem, enabling Shiji’s hotel partners to tap into new demand sources, increase direct bookings, and scale their distribution more efficiently.
With this collaboration, Horizon Distribution hotel partners gain seamless access to HyperGuest’s open, scalable distribution network. The integration empowers properties to dynamically manage inventory and connect with a broad network of global travel providers in real time.
For Shiji, the partnership further strengthens Horizon Distribution’s mission to deliver innovative, efficient connectivity solutions to the hospitality industry. HyperGuest acts as a high-performing distribution channel, enabling greater visibility, improved conversion, and expanded reach into new markets.
“Partnering with HyperGuest is a strategic move for Horizon Distribution as we continue to expand our global distribution network and deliver more value to our hotel partners,” said Natalie Kimball, Vice President of Strategic Accounts for Americas and EMEA at Shiji Horizon Distribution. “HyperGuest’s marketplace enables direct, real-time connections between hotel supply and demand, providing our partners with greater visibility, higher conversion potential, and improved control over their inventory.”
HyperGuest’s technology simplifies distribution by eliminating traditional intermediaries, offering real-time inventory distribution, centralized control, and secure VCC-based payments. The result is faster time-to-booking and maximized profitability for hotels and demand partners alike.
“This partnership with Horizon Distribution is a natural step in our shared vision of transforming the way hospitality distribution operates,” said Nir Yaron, CEO and Co-Founder of HyperGuest. “The global reach that Shiji brings to the table is game-changing for our partners. Together, we’re empowering properties to expand their B2B distribution efforts, tap into new demand sources, and fuel meaningful growth across the hospitality ecosystem.”
The integration process between Shiji and HyperGuest has been seamless, reflecting both companies’ commitment to collaboration and innovation. This partnership underscores Shiji’s dedication to delivering mission-critical connectivity solutions that help hotel suppliers grow, compete, and thrive in today’s global hospitality marketplace.
About Shiji
Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions serving over 91,000 hotels worldwide, including the largest chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world’s leading hoteliers, delivering technology that works as continuously as the industry itself. That’s why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit shijigroup.com.
About HyperGuest
HyperGuest is a B2B hospitality distribution marketplace that enables direct, real-time bookings between hotels and travel providers. Our platform eliminates traditional barriers like intermediaries, static contracts, and complex integrations. Hotels gain scalable, dynamic distribution with full control over pricing and inventory, while travel companies access live, contract-free inventory via a seamless API. HyperGuest streamlines connectivity, accelerates time to market, and increases profitability—reshaping how the hospitality industry connects and grows.
For more information, we invite you to visit: Website | LinkedIn | Media Inquiries: marketing@hyperguest.com.
