As travel rebounds and guest expectations continue to evolve, cross-selling has become a key strategy for hotels aiming to both elevate the guest experience and drive incremental revenue. When done right, cross-selling techniques can boost sales by up to 20% and increase overall profit margins by 30%.
More than just a tactic, cross-selling represents a powerful opportunity for hoteliers to maximize total revenue by encouraging guests to explore and book additional services beyond the room, whether it’s a relaxing spa treatment, a fine dining experience, or a tailored local adventure. By enhancing the guest journey with relevant targeted messages and timely offers, cross-selling not only increases ancillary revenue, it also transforms a simple stay into a richer and more memorable experience.
To help inspire your own strategy, we’ve gathered examples of hotels using smart website messaging to effectively cross-sell, from premium car rentals to curated experiences. Let’s dive in…
Promoting Spa, Dining and On‑Site Experiences to Hotel Guests
Le Narcisse Blanc smartly taps into upselling opportunities by showcasing a Layer that highlights its on-site amenities, including its spa, restaurant, and bar services. This targeted message goes beyond traditional room promotions, aiming to capture the attention of potential guests seeking a comprehensive, all-in-one experience.
By promoting these complementary services, the hotel effectively appeals to wellness seekers and food lovers alike. The concept transforms a simple overnight stay into a full-fledged getaway, making the resort more than just a place to sleep. Personalization plays a crucial role in enticing guests to extend their experience and indulge in all that the resort has to offer.
Mobile Layer promoting additional on-site experiences
Personalizing Stays with Tailored Local Experiences
With an inviting and interactive form Layer, Hotel Royal Luxembourg gives guests the opportunity to shape their stay according to their preferences. From cycling adventures to wellness escapes or culinary discoveries, this wide-reaching personalization tactic encourages visitors to express their interests enabling the hotel to respond with bespoke experiences.
By asking guests what they’re interested in, the hotel not only enhances the guest journey but also positions itself as a flexible, guest-centric destination. This open-ended approach empowers travelers to dream big, giving them a sense of control over shaping their own experience while ensuring the hotel can deliver something memorable for everyone.
Interactive Layer with a form offering personalized stay enhancements
Offering Luxury Car Rentals to Enhance the Guest Experience
Maison Albar adds a thrilling twist to the guest experience by offering the option to rent a luxury vehicle like the Porsche 911 Cabriolet or Porsche Cayenne during their stay. This premium service goes beyond traditional amenities, inviting guests to embrace a new level of sophistication and freedom.
By enabling guests to take the wheel, literally, the hotel transforms a simple getaway into an unforgettable journey. Whether cruising the coastline or making a grand entrance, the experience adds a layer of exclusivity that resonates with high-end travelers seeking more than just accommodation. It’s not just about staying at a luxury hotel; it’s about living luxury at every turn.
Layer promoting luxury car rental experience on-site
Encouraging Guests to Reserve Hotel Dining Before Arrival
Right after completing a room reservation, guests at Hotel Forsthaus Fürth are prompted with an invitation to reserve a table at the hotel restaurant. This timely message makes it easy for guests to organize their evening in advance and ensures a smooth and stress-free arrival.
By suggesting restaurant bookings at the perfect moment immediately after securing accommodation, the hotel cleverly increases in-house dining uptake while enhancing the overall guest experience. This proactive approach not only drives ancillary revenue but also reflects the hotel’s commitment to thoughtful, guest-centric service from the very start of the journey.
Post-booking Layer promoting in-hotel dining reservations
Effective cross‑selling isn’t just about boosting revenue — it’s about giving guests more of what they want. Whether it’s a spa visit, a table reservation, or a premium service, timely and relevant suggestions can genuinely enhance their stay. When done thoughtfully, cross‑selling creates value for everyone: a smoother, more personalized experience for the guest and stronger performance for the hotel.
