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Beyond the room: how cross-selling reshapes the hotel stay

  • Automatic
  • 3 September 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Why timely, tailored offers are becoming as important as the booking itself

Sep 3, 2025

Hotels are increasingly using cross-selling not only to grow revenue but also to enrich the guest journey. From spa bookings to luxury car rentals, the right offer at the right time can transform a simple room stay into a memorable, high-value experience.

Key takeaways

  • Revenue impact: well-executed cross-selling can boost sales by up to 20% and increase profit margins by 30%.
  • Spa and dining promotions: hotels like Le Narcisse Blanc highlight on-site amenities to turn an overnight stay into a complete getaway.
  • Personalized experiences: Hotel Royal Luxembourg invites guests to select interests in advance, enabling tailored adventures and a sense of control.
  • Luxury add-ons: Maison Albar enhances stays with premium car rentals, appealing to high-end travelers seeking exclusivity.
  • Timely dining offers: Hotel Forsthaus Fürth prompts guests to book restaurant tables right after reserving rooms, boosting in-house dining uptake.
  • Guest-centric value: effective cross-selling isn’t just about upselling — it improves convenience, personalization, and overall satisfaction.

Get the full story at The Hotels Network

Please click here to access the full original article.

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