10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

#revenuemanagement #hoteltech #hospitalityleadership #hotelstrategy #datadriven #aiinhospitality | Thibault Catala

  • Thibault Catala
  • 3 September 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

Most hotels still price rooms like it’s 1999.

Excel spreadsheets pulled together last-minute.
Rates adjusted by gut feel.
Discounts thrown out to boost occupancy.

I see it more often that you can imagine, and I believe it’s not because revenue managers/hoteliers aren’t skilled.

It’s because they’re stuck in outdated systems that haven’t kept up with how fast the industry is moving. And let’s be honest, many don’t know what they don’t know. To put things in perspective, some hotels don’t even realise what revenue management is.

Here’s the reality:
➡️ We don’t have a data problem: we have too much of it
➡️ AI and RMS tools aren’t a bonus: they are the starting line nowadays
➡️ Guests don’t care about your ADR and your targets: they care about value

In my opinion, revenue management needs to evolve (I sound like a broken record at this point.. but this is true and some hotels are leaving so much money on the table because of this)

Not just to be faster or more efficient, but to be more strategic… experimental.

The best revenue managers I’ve worked with aren’t just number crunchers.
They’re storytellers. They’re collaborators. They ask smart questions and think long-term.

Trending
Indian Hotels Company launches a new Boutique brand, The Claridges Collection

They use the right tools to automate the busy repetive work (thanks AI and ML!), so they can focus on what really matters:

→ Aligning with marketing and operations
→ Understanding guest behaviour
→ Driving profit and TRevPAR, not just occupancy

And let’s be real, many hotels that still run on gut feel will lose to the ones that run on insight and strategies.

So I’m curious

Are you still making pricing decisions based on instinct?
Or are you leaning into the tools that help you play the long game?

#RevenueManagement #HotelTech #HospitalityLeadership #HotelStrategy #DataDriven #AIinHospitality

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

Alix Boulnois drives the commercial, digital and technology segments for Accor. It’s a massive job. Here’s where her focus lies.

  • HOTELSMag.com
  • 25 September 2025
View Post
  • Innovation

Hospitality Associates Selects Canary Technologies for AI Guest Messaging

  • Automatic
  • 25 September 2025
View Post
  • Innovation

Snapfix Launches Multi-Site Console

  • Automatic
  • 25 September 2025
View Post
  • Innovation

Why fewer options means more bookings

  • Automatic
  • 25 September 2025
View Post
  • Innovation

Automation Readiness: A Practical Checklist for Hotel Leaders

  • Automatic
  • 25 September 2025
View Post
  • Innovation

Cendyn delivers growth for Cinnamon Hotels in digital transformation

  • Jade
  • 25 September 2025
View Post
  • Innovation

Wake up and smell the breakfast: Holiday Inn Express launches limited edition scent-powered alarm clock

  • Automatic
  • 25 September 2025
View Post
  • Innovation

Sofitel teams with renowned French acoustic engineer Devialet to elevate the guest experience through immersive ambience

  • Automatic
  • 25 September 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • Alix Boulnois drives the commercial, digital and technology segments for Accor. It’s a massive job. Here’s where her focus lies.
    • 25 September 2025
  • Chef Janelle Romeo opens Caribbean-inspired Twin Isle in Austin
    • 25 September 2025
  • Hyatt Inclusive Collection Finds Connection Between Travel Perceptions and Quality Time
    • 25 September 2025
  • ‘Love Letter’ to the California Desert: Living Room at Hotel Wren
    • 25 September 2025
  • Beyond “Wow,” “Unreasonable,” and “Outrageous: Train Your Team To Deliver Ordinarily Extraordinary Guest Service
    • 25 September 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.