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US/UK: The co-founders of Magnuson Hotels, Thomas and Melissa Magnuson, have launched the soft brand Mayfield with 100 independent midscale hotels.
Mayfield has partnered with Mews to provide a full suite of systems, uniting front desk PMS, self-check in kiosk, internal payment processing for credit card transactions, food and beverage outlet connectivity, and housekeeping labour management.
AI pricing scans all competitors (according to supply and demand, weather, event) and automatically inputs rate changes into the front desk system and across all online booking sites.
The tech aims to build business travel segments such as regional construction, energy, medical workers, as well as local and global markets with distribution across 650,000 corporate travel agents and OTAs.
Thomas Magnuson, co-founder of Mayfield, said: “We are launching Mayfield as a path to fairness that unites the interests of independent hotel owners, local communities, and the daily travellers who make our world go round.
“Mayfield aims to support local businesses and the community – an alternative to franchisors that extract value from small towns and communities. Mayfield celebrates the uniqueness of hotels and urges owners to buy supplies and goods locally, in contrast to franchisors who require central purchasing at inflated costs.”
Melissa Magnuson, co-founder of Mayfield, added: “With a history of hotel ownership ourselves, we understand the challenges faced by hotel owners. Mayfield will provide the best of both worlds – the freedom and flexibility to operate independently, combined with the strength of a global support network.
“Our mission is to empower hotels to showcase their individual character, charm, and features – without forced upgrades or cookie-cutter branding. We’re dedicated to supporting hotel owners who want to grow their business on their own terms, create jobs, and contribute to their local communities.”
Highlights:
• Thomas and Melissa Magnuson have launched the soft brand Mayfield with 100 independent midscale hotels.
• Mayfield integrates AI-driven pricing, PMS, self-check-in, and housekeeping via Mews technology.
• The brand targets business travel segments and distributes through 650,000 corporate agents and OTAs.
