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New: AI Analytics Show Hoteliers the Reasons Behind the Ratings

  • Sarah Came
  • 10 September 2025
  • 2 minute read
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GuestRevu has launched a new set of AI-powered analytics tools that help hoteliers save time, understand guest sentiment, and act on guest feedback faster than ever before. 

AI-analytics-blog

The latest addition to GuestRevu’s award-winning guest feedback and reputation management platform, AI Analytics uses artificial intelligence to automatically analyse thousands of survey responses and online reviews. The tools surface the most important themes, highlight guest emotions, and even allow hoteliers to click straight through to the comments behind the data.

“Guest feedback holds the answers to better experiences, smarter investments, and stronger reputations, but finding those answers can be time-consuming,” says Chris Alexandre, Founder and CEO of GuestRevu. “AI Analytics does the heavy lifting by distilling thousands of comments into clear, actionable insights, helping teams spot problems before they escalate and celebrate the things they’re getting right.”

Key features of GuestRevu AI Analytics include:

  • Themes and keywords: Instantly see what guests talk about most, and whether their sentiment is positive, neutral, or negative.
  • Emotion detection: Go beyond scores to understand how guests feel about their experiences.
  • Click-through context: Jump straight from a word or theme to the exact reviews behind it, complete with AI-generated summaries for quick understanding.
  • Action items: Identify issues and create service tickets to track progress directly from guest feedback, ensuring nothing falls through the cracks.
  • Trend tracking: Monitor changes over time to measure improvements and inform business decisions.

Early beta users praised the clarity and time-saving benefits of the new tools, which are quick to uncover insights that matter most to guests so hoteliers can focus their attention where it will have the biggest impact.

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“I read the reviews as they come into my inbox, or at the end of the day, but that’s just one review, one snapshot,” says David Scott, CEO of the Hotel Folk. “What the AI Analytics tools do is they capture and give you an overall summary of that month or that week, so you quickly get a real feeling as to what happened during that time.”

The launch of AI Analytics follows GuestRevu’s release of its customisable AI Management Responses tool, which helps hoteliers draft on-brand replies to guest reviews in seconds. Together, the two AI features give hospitality teams an integrated way to both understand guest feedback and respond to it quickly and effectively.

GuestRevu AI Analytics is now available as an add-on for all GuestRevu users. 

Want to see GuestRevu AI in action? Book a demo to learn how to start saving time and improving guest engagement today.

About GuestRevu
GuestRevu provides award-winning guest feedback and online reputation management tools tailor-made for the hospitality industry, enabling hoteliers worldwide to gain a deeper, guest-focused understanding of operational strengths and weaknesses, monitor and manage their online reputation and reviews, and improve guest satisfaction. Listening to and learning from guests enables hoteliers to drive more direct bookings, build lasting loyalty and ultimately increase revenue. As a Tripadvisor Platinum Review Collection Partner, GuestRevu also gives clients the opportunity to boost their online reviews and ratings on the world’s largest review site.

Please click here to access the full original article.

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