SINGAPORE – With recent openings in Hong Kong, Qingdao and Osaka, Hilton has surpassed 160 trading hotels across its luxury and lifestyle categories in Asia Pacific. The growth in the sector is fueled by growing customer demand for unique, experience-driven stays as travel and tourism continues its upward momentum in the region. Demonstrating the opportunity and momentum in the segments, signings for new luxury and lifestyle properties are gathering pace, with Hilton expecting to grow its supply by at least another 50% in luxury and lifestyle in the years ahead.
Just last month, Hilton opened Motto by Hilton Hong Kong Soho, marking the lifestyle brand’s debut in the region, adding a clever, connected hotel experience to the company’s Asia Pacific estate. The brand is characterized by intentionally designed guest rooms, active public spaces and locally inspired food and beverage options for guests and locals alike. This follows the debut of Waldorf Astoria Osaka and the opening of Secan Hotel Qingdao, Curio Collection by Hilton this year.
In the next 12 months, Hilton will open Waldorf Astoria Shanghai Qiantan; Canopy by Hilton Shanghai Belfry Plaza; KROMO Bangkok, Curio Collection by Hilton; Kahavadi Chiang Rai, Curio Collection by Hilton and Nivata Koh Samui, Tapestry Collection by Hilton. Hilton’s rapidly expanding portfolio includes Waldorf Astoria Bali, the first Waldorf Astoria Hotels & Resorts property in Indonesia debuting in 2027, while in 2026 NoMad Singapore and Canopy by Hilton Makati in the Philippines, will open their doors.
Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region. Alan Watts, president, Asia Pacific, Hilton
Over the coming years, Hilton will open seven Waldorf Astoria Hotels & Resorts properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi and Bali. Conrad Hotels & Resorts will expand in Jaipur, Kuala Lumpur, Nagoya, Bangkok and several locations across China. LXR Hotels & Resorts will debut in Bengaluru, Hiroshima as well as Xi’an and Signia by Hilton will debut in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi and Langkawi, while Canopy by Hilton will open its doors in Bangkok and Okinawa.
Hilton brands lead the industry in terms of rooms under construction in this region. In Asia Pacific we are on track to double our presence of Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts properties in Asia Pacific, while debuting NoMad and Signia by Hilton and expanding our lifestyle brands which are seeing surging interest from owners across the region. Clarence Tan, senior vice president, Development, Asia Pacific, Hilton
Hilton has expanded its luxury and lifestyle offerings following the company’s acquisition of a majority controlling stake in Sydell Group to expand the NoMad brand worldwide, as well as forming an exclusive partnership with Small Luxury Hotels of the World, giving guests access to hundreds of independently minded luxury hotels in sought-after destinations globally.
Building on these additions, this year Hilton has added more than 100 future luxury and lifestyle hotels to its global development pipeline. Around the world, Hilton expects to add three new luxury and lifestyle hotels per week in 2025, bringing 150 more hotels into its luxury and lifestyle portfolio this year.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
