10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Cendyn Hotel Digital Marketing Performance Index Finds AI Cuts Acquisitions Costs 19 Percent

  • LODGING Staff
  • 16 September 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Lodging Magazine. Click here to read the original article

image

AUSTIN, Texas—Cendyn shared a report in which it found that hotel customer acquisition costs are down 19 percent year-on-year as a result of utilizing AI in Google’s Performance Max for travel goals (PMTG).

A newer channel in Cendyn’s analysis set, PMTG, increased hotel bookings and revenue by more than 4 times across all regions, according to the Cendyn Hotel Digital Marketing Performance Index 2025. Drawing on aggregated data from the Cendyn Digital Marketing Platform, the Performance Index identified a 262 percent surge in conversion rate and improved cost efficiency due to the intelligent application of AI with guest data to find high-value audiences.

The report also highlighted soaring media costs, which rose sharply year-over-year, increasing by 20 percent to 40 percent across digital platforms. Cendyn discovered that Google Hotel Ads cost-per-click rates rose 14 percent, reducing click volume despite continued advertiser demand. Cendyn related the sharp rise in media spend to intensified competition, increased bidding pressure from online travel agencies (OTAs), evolving regulations, and macroeconomic headwinds.

Industry Trends

Overall, the first half of 2025 uncovered a number of industry trends directly impacting hotel visibility, booking performance, and marketing budgets. Assessing performance across Google’s digital marketing products for January-June 2025 versus the same period in 2024, the report warned that without investing in AI and utilizing visibility opportunities within PMTG, hotels would see digital marketing ROI significantly deplete, having a profound impact on bookings and revenue.

STR Weekly Insights: 14-20 September 2025
Trending
STR Weekly Insights: 14-20 September 2025

Luke Markesky, senior vice president, global eCommerce, Cendyn, said, “With advertising costs rising faster than many budgets, hotels must continue to evaluate and evolve their digital strategies to strategically employ AI to make a real impact to gain the right visibility to drive high-value bookings. Through this report, hotels gain insights to understand the impact of increased competition, regulatory changes, and evolving traveler behavior on digital marketing performance, while navigating the opportunities of AI. Hotels that invest strategically and utilize valuable guest data can sustain growth, capture market share, and emerge as leaders in a competitive, privacy-conscious, and increasingly AI-driven advertising environment.”

The Cendyn Hotel Digital Marketing Performance Index evaluated adoption trends, cost dynamics, and performance metrics across major digital hotel advertising channels. The report was meant to empower hoteliers to utilize AI in order to optimize spend, preserve visibility, and capture demand in an increasingly crowded market.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • TOP NEWS

Roland Hotel: Building Trust and Boosting Bookings with STAAH

  • Nashi Dasgupta
  • 26 October 2025
View Post
  • TOP NEWS

Why Hospitality Matters to Community Recovery – Gregory Day, Malibu Beach Inn

  • Josiah Mackenzie
  • 26 October 2025
View Post
  • TOP NEWS

Here we are: Best Technological Operational Support Innovation

  • e.tulliez
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative Social Responsibility Initiative

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative Guest Experience

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Innovative F&B Concept

  • m.welsch
  • 24 October 2025
View Post
  • TOP NEWS

Here we are: Best Marketing Initiative

  • e.koureli
  • 24 October 2025
View Post
  • TOP NEWS

MR WHITE’S GIN by Marco Pierre White stocked by Bottle + Co, Harvey Nichols

  • Sophie Weir
  • 23 October 2025
Sponsored Posts
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
Latest Posts
  • #luxuryhospitality #brandstrategy | Carrie Zhao
    • 27 October 2025
  • Coach became cool again. Modern Retail reports over half of Coach's new North American customers are Millennials and Gen Z. Why? Craft, nostalgia, and values beat hype and logos. A 1940s leather… | Pedro Colaco
    • 27 October 2025
  • Vision Hospitality Group Adds SpringHill Suites by Marriott Goose Creek to its Portfolio
    • 27 October 2025
  • Nearly 40% of Americans are dining out less frequently
    • 27 October 2025
  • IHG to open first Kimpton hotel in Austria
    • 27 October 2025
Sponsors
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.