San Diego, CA – Azul Hospitality Group, a premier hospitality management platform providing innovative approaches to maximizing an asset’s performance, announced today it has assumed management of two landmark properties in downtown Seattle: the Hotel Theodore and the Mayflower Park Hotel. The Hotels are owned in partnership by Provenance Hotels and NBP Capital.
The 153-room Hotel Theodore is a revitalized Art Deco gem located in the heart of Seattle, set to join the Tapestry Collection by Hilton this Fall. Known for its locally inspired programming and design, the property celebrates the city’s spirit of innovation and craftsmanship. From an in-lobby Made Coffee café and nightly aperitivo to an acclaimed original art collection and the popular Rider restaurant, Hotel Theodore offers an immersive Pacific Northwest experience tailored for today’s discerning traveler.
The historic Mayflower Park Hotel, established in 1927, is a member of Historic Hotels of America. With 160 guest rooms featuring classic Queen Anne furnishings, the hotel is home to the iconic Oliver’s Lounge. The Andaluca restaurant is transitioning to Reserve at Andaluca, a new private event space anchored by a Jazz Supper Club and a calendar of special, hotel-driven events. This newly reimagined space will offer both guests and the community a distinctive cultural destination. Its irreplaceable location near Pike Place Market and the Seattle Monorail makes it a mainstay for business and leisure travelers alike.
These are the type of high-potential assets where Azul creates meaningful value for ownership. Both properties benefit from exceptional locations, strong brand equity, and loyal customer bases. Our focus will be on optimizing operational performance, enhancing topline revenue, and preserving the distinct identities that make these hotels stand out in the Seattle market while elevating the guest experience to drive satisfaction, loyalty, and profitability. Mark Crisci, President of Azul Hospitality
We sought a management partner with a proven track record of balancing operational discipline with respect for the individuality of legacy assets. Azul’s collaborative style, strong leadership, and ability to drive performance while preserving what makes each hotel unique made them the right choice for these properties. At NBP, we take a long-term approach to real estate investing—developing thoughtful assets in compelling locations with the goal of long-term appreciation. By investing where we live and work, we align our values with performance, making this partnership a natural fit for NBP’s long-term vision. Lauren Noecker, CEO and Co-Founder, NBP Capital
About Azul Hospitality Group (Azul)
For almost two decades Azul Hospitality has provided a fully integrated operating platform delivering extensive support and resources for all facets of hotel operations. Comprised of industry professionals with broad experience and expertise in all aspects of hotel development and management, Azul focuses on maximizing topline, rigorous cost controls and best-in-class service standards to ensure the strongest possible bottom line.
Headquartered in San Diego, Azul operates properties in 29 markets across 11 states. The growing portfolio includes 21 global hotel brands—spanning major flags such as Marriott, Hilton, and Hyatt—alongside lifestyle and independent properties ranging from boutique luxury hotels to rustic outdoor lodges. Azul also manages and has concepted over 40 independently branded restaurants and skyline bars, as well as cafés, counter-service concepts, and speakeasies. For more information, visit azulhospitalitygroup.com.
