Raffles Hotels & Resorts has released the second installment of its campaign ‘The Butler Did It,’ moving the storyline from Singapore to London. This continuation showcases the brand’s signature butler service inside Raffles London at The OWO, one of its newest openings.
“At Raffles Hotels & Resorts, our butlers are more than a hallmark of service and hospitality—they epitomise our brand’s spirit, representing over a century of quiet artistry, graceful anticipation, and moments of emotionally intuitive care that are as individual as our guests. In bringing ‘The Butler Did It’ to London, our inspirational creative team has once again reimagined this tradition through a lens that is witty, whimsical, and unmistakably Raffles,” said Omer Acar, CEO, Raffles Hotels & Resorts.
[embedded content]The campaign stars Tim Easton returning as the Butler. Joining him is a roster of guests, including Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger and Amalie Gassman as they check in to the historic property.
Raffles said the new chapter blends the atmosphere of the Old War Office with a modern narrative, placing the Butler at the center of a series of moments such as afternoon tea in The Drawing Room, a personalized bedtime story and a wake-up call from the King’s Piper. The initiative will roll out across print, digital video, digital display and paid social.
“Our vision for ‘The Butler Did It’ has always been to bring Raffles’ unique spirit to life—blending elegance with a hint of intrigue and showing a guest experience that is as stylish and witty as it is warm. Raffles London at The OWO, with its grand history and vibrant setting, offered an extraordinary stage for the campaign’s next chapter, giving the Butler new opportunities to create moments that are as unexpected as they are unforgettable,” said Trey Laird, founder of Team Laird.
Raffles has also introduced ‘The Butler Did It Experiences,’ curated packages designed by Raffles Butlers to provide exclusive access and showcase the cultural richness of each destination. The brand is expanding globally with recent openings in Jaipur and Sentosa and upcoming properties in Jeddah, Lake Como, Los Cabos, Shanghai and Tokyo.
The first part of ‘The Butler Did It’ appeared last year in Singapore and featured Waris Ahluwalia, Robert Rabensteiner and May Siu.
