Malaysia Aviation Group has hailed its commitment to diversity and inclusion, celebrating its first all-women powered flight.
Flight MH2610 from Kuala Lumpur to Kota Kinabalu on 17 September 2025 was operated entirely by women across every touchpoint for travellers.
This included check-in and ground handling teams at Kuala Lumpur International Airport, to engineering and security personnel, the cabin crew, and pilots.
Boo Hui Yee, chairperson of Women@MAG – a movement promoting gender diversity and empowerment across the organisation – who is also the group chief financial officer, said: “MAG continues to make meaningful strides toward the IATA 25by2025 goal, with women now making up 36 per cent of our workforce representation across the Group.
“We hope this momentum will inspire more women to pursue technical and flight operations roles, where their contributions are vital to the future of aviation.
“[Wednesday’s] all-women powered flight demonstrates that DEI is not just a commitment on paper, but a lived reality in our operations.
“Our aspiration is for such flights to become a norm, a natural reflection of the talent and leadership women bring to aviation.”
Commanding the Boeing 737-800 aircraft were captain Noorsazrina Binti Zulkifli who has logged over 8,200 flight hours across domestic and international routes, and second officer Siti Noor Syamira Binti Baharuddin.
They were supported by in-flight supervisor Kulisia Anak Jipem who led a cabin crew of five women.
The Women@MAG initiative launched in March 2022 to champion DEI across the organisation. It focuses on creating a workplace that attracts and retains talent, builds trust, encourages innovation, and fosters a culture of mutual respect.
Today, MAG’s female workforce account for 36 per cent of the organisation; exceeding the goal of achieving 25 per cent female representation in the aviation industry, a sector traditionally dominated by men.
Through its Sustainable Tomorrow strategy, MAG says it recognises that sustainability ‘extends beyond reducing carbon emissions to fostering an inclusive and equitable workforce’.
