Why does an online check-in feel like tax season?
Land in Miami at 10:30pm.
Dragging bags, one hand on the phone.
Six screens to complete “online check-in.”
Name. Address. Credit card.
Again.
Reason for stay. Arrival time.
Picture?
Data the hotel needs, not me.
Taxi. Lobby. Front desk ahead.
It’s 11:15pm.
Card and ID again.
Digital promised speed. Guests got duplication.
Hotels collect compliance, not convenience.
If “online check-in” feels like homework, it’s not hospitality.
Observation → most checkins are built for reporting
Implication → guests feel like data entry clerks
Decision → do we want to keep doing this?
What’s the worst late-night check-in loop you’ve faced?
#HotelTech #GuestExperience #TravelTech #HotelManagement #DigitalTransformation #Hypercommerce Guestcentric
