NewcrestImage has opened The Elmore Hotel in Southlake, Texas, located between Dallas and Fort Worth. The 175-room, four-story property has completed a year-long renovation and is now part of Marriott’s Tribute Portfolio of independent hotels. The boutique lifestyle hotel will be managed by Coury Hospitality.
“Our renovation has created a thoroughly modern and memorable hotel experience that distinctively stands out for guests and seamlessly blends into the local neighborhood,” said Mehul Patel, managing partner of NewcrestImage. “Originally built in 2016, the property now showcases uncompromising contemporary style, luxury amenities, and next-gen technology – all supported with thoughtful Southern-style hospitality and elevated personal service.”
“The Elmore is the kind of exceptional design-forward, lifestyle hotel that our company is boldly bringing to cities throughout Texas. It represents a true living room for the Southlake community where successful business deals are conducted, where travel memories are made, and where significant family and community events are held. The property will quickly become a haven for guests and a gathering spot for locals,” said Paul Coury, CEO of Coury Hospitality.
The Elmore’s interiors draw inspiration from the American Elm tree to symbolize growth and connection and display work by British photographer David Yarrow. Dining options include the Sagewind restaurant for fine cuisine and Social Outlaw speakeasy for cocktails and food.
The hotel also offers about 5,000 square feet of flexible meeting and event space, a fitness center, wellness programs beside the outdoor pool and customized packages that link guests to Southlake’s cultural, retail and wine-tasting experiences.
The Elmore Hotel is 10 minutes from DFW International Airport, seven minutes from the Gaylord Texan Convention Center and a 10-minute walk to Southlake Town Square, an open-air shopping district with more than 120 stores and many restaurants.
Coury Hospitality, founded in 1999, manages hotels such as Hotel Vin in Grapevine and properties within Marriott’s Autograph Collection, Tribute Portfolio and Hilton’s Curio Collection.
Since 2013, NewcrestImage has handled transactions worth more than $3 billion covering nearly 300 hotels and close to 32,000 rooms in 130 communities nationwide. The company owns more than 45 hotels.
