Spending slowdown highlights economic pressures and shifting consumer behavior
Sep 23, 2025
Spain, long a global tourism powerhouse, is facing a sharp decline in visitors. Empty streets, quiet beaches, and falling spending highlight the country’s fragile dependence on tourism, with businesses across major cities and coastal resorts struggling to adapt.
Key takeaways
- Falling visitor numbers: Key markets, particularly the UK, are sending fewer tourists, leaving iconic destinations like Barcelona and Benidorm emptier than usual.
- Lower tourist spending: Even visitors who do arrive are spending less, compounding the economic impact for local businesses.
- Political unrest and image problem: Protests and negative headlines have made Spain appear less welcoming, pushing travelers toward alternative destinations.
- Coastal and city impacts: From cultural hubs to seaside resorts, both large and small communities are experiencing revenue losses and job cuts.
- Tourism as economic pillar: With tourism a major contributor to Spain’s GDP, the downturn poses risks not only for hospitality but for the wider economy.
- Industry alarm: Tour guides report sales down by 20%, underscoring broader concerns about whether Spain can recover its top-tier tourism status.
