Hi everyone — Darren Frei here, senior branded content editor at SkiftX, where we help make sense of the big shifts redefining travel and hospitality.
Across the industry, hospitality leaders are facing the same dual challenge: keep pace with accelerating technology while doubling down on the human side of service. No longer theoretical, that tension is playing out in real time across guest journeys, operations, and revenue strategy.
To understand what’s working (and what isn’t), we went straight to the source, speaking with senior tech and commercial executives from Minor Hotels, Hilton Grand Vacations, Sojern, Choice Hotels, Hospitality Solutions, Auberge Resorts Collection, Duetto, and TUI Group.
The result is our new report, “The State of Hospitality Tech in 2025” — produced in partnership with Sojern, Duetto, and Hospitality Solutions.
If there’s one thread across all these conversations, it’s that technology is no longer the differentiator — it’s the enabler. What matters is how it empowers teams, modernizes systems, and creates more seamless, emotionally resonant guest experiences.
