Claudio Meli, Virtuoso’s Hotelier of the Year and General Manager of THE PLACE Firenze, shares how he redefines luxury by connecting guests to the city’s artisans and cultural heritage. In this conversation, he explains the creation of The Place of Wonders, a foundation that supports Florence’s craftspeople while offering travelers rare access to workshops normally closed to the public.
Meli also discusses the broader impact on community, sustainability, and overtourism, showing how longer, more engaged stays benefit both guests and locals. Hospitality leaders will find lessons here in creating unique, purpose-driven experiences that cannot be replicated anywhere else.
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
