Research-Backed Expert Perspectives
Jing Yong, Growth Director – Greater China at GlobalData PLC shared insights on how authenticity and heritage are reshaping menus, brand strategies, and consumer expectations across the region. Her session reinforced the need for brands to embrace local relevance while scaling experiences globally.
Emma Maxwell, leading restaurant interior designer and Founder of Emma Maxwell Studio, shared her reflections on the event: “I was truly impressed by the calibre of discussion and the energy in the room. The programme was impeccably curated with breadth, depth, and rigour, featuring outstanding speakers addressing the most urgent industry challenges. It was a forum of rare substance, brilliantly executed in every detail.”
From her panel, she noted thought-provoking takeaways: Loyalty is built through ritual and behaviour, not aesthetics alone and that independent operators succeed by being fearless and hotels must adopt that spirit.
These are just a handful of insights that underscore how FutureFWD 2025 went beyond surface-level trends, tackling the deeper drivers of success in hospitality and F&B.
