Multi-brand strategy to diversify offerings
NUMA will operate two distinct brands: NUMA, focused on tech-enabled, convenient stays, and Native by Numa, positioned as a premium lifestyle brand.
“The launch of our multi-brand strategy, with ‘Native by Numa’ as our new premium offering, marks a pivotal moment for NUMA Group. We are proving that it’s possible to merge world-class service and authentic experiences with the efficiency of a proprietary technology platform.” – Christian Gaiser, CEO, NUMA Group
Experience and design focus
Native by Numa aims to provide boutique-style accommodations in properties with unique character. Each location highlights the building and neighbourhood, offering personalised services and curated local experiences.
“The European expansion demonstrates the power of combining authentic, high-touch hospitality with smart, scalable technology. We can elevate the guest experience while enhancing operational efficiency.” – Olivia Immesi, CEO, Native Places
European Expansion and Investor Opportunities
The brand is targeting prime cities including Rome, Paris, Zurich, Nice, Naples, Dublin, Athens, and Vienna. NUMA is seeking real estate investors and owners interested in partnering with a premium, design-led operator supported by a digital platform.
Target properties range from 80 to 300 units in central, culturally rich neighbourhoods.
