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Trust in AI still low among corporate travel buyers

  • Automatic
  • 6 October 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Despite growing hype, most travel managers remain cautious — focusing on automation and real-time problem-solving over full ai adoption

Oct 6, 2025

While AI continues to reshape corporate travel, only a small fraction of travel buyers fully trust or use AI tools today. New research from the Business Travel Show America highlights both the skepticism and the opportunities: most managers see AI’s potential in automating routine tasks and improving real-time travel management but remain hesitant to let it guide key booking or pricing decisions.

Key takeaways

  • Low adoption rates: Only 10% of corporate travel buyers currently trust AI-generated booking or policy recommendations.
  • Limited use of dynamic pricing insights: Just 10% use AI to inform purchasing, though 30% plan to adopt it within the next year.
  • Top desired improvements: Managers want AI to automate routine admin (25%), provide proactive disruption updates (23%), and enhance budget optimization (21%).
  • Broader benefits identified: AI can reduce manual workloads, improve compliance, and deliver clearer, more personalized communication.
  • Human factor remains critical: Experts stress that AI’s success depends on human understanding — managers must build AI literacy and trust to use it effectively.
  • Industry at a turning point: Competitive advantage in corporate travel will increasingly hinge on how well organizations integrate AI into everyday operations.

Get the full story at The Business Travel Magazine

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