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AKA's Tourism & Economic Trends Report for Summer-Fall 2025 Released | Amanda LaFollette Blackman posted on the topic | LinkedIn

  • Amanda LaFollette Blackman
  • 7 October 2025
  • 1 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

The fastest path to ROI in European luxury tourism isn’t more volume — it’s margins.

When I speak with boutique hotels, luxury retailers, and tour operators across Europe, the same concern comes up again and again:

“We can’t reach Chinese Free Independent Travellers (FITs) directly without losing 25–30% margin to agents or spending €50,000+ on PR campaigns.”
That’s the traditional way:
– Agents and wholesalers take a big commission
– PR firms demand high retainers, often without clear results

But there’s another path.
The China FIT Accelerator™ is a 4-week online program (starting November) designed to empower European tourism leaders with the insights and tools to unlock this lucrative market confidently — without agents or costly PR firms.

Inside the Accelerator, leaders learn how to:
– Keep the 25–30% margin in-house by reaching FITs directly
– Avoid €50k PR retainers by starting lean, guided campaigns
– Build offers that resonate, for example:
• 1–2 hotel packages (€4,500+ each)
• 2–3 luxury retail sales (€2,000–€5,000 each)
• 1 curated FIT itinerary (€8,000–€15,000)

Just one to three sales already cover the investment. Beyond that, the strategies are reusable every Golden Week, Chinese New Year, and summer season.

Wyndham Hotels & Resorts adds 25 new hotels in Europe
Trending
Wyndham Hotels & Resorts adds 25 new hotels in Europe

👉 For Europen Tourism leaders who want to explore this approach, the Priority Waitlist is open until Sept 26.
It includes a free 20-minute Clarity Session in October — where you’ll gain 100% clarity on the three most important issues holding you back from attracting Chinese FITs.

🔒 100% clarity. Risk-free. No commitment.

#LuxuryTourism #BoutiqueHotels #LuxuryRetail #TourOperators #DMOs #TravelStrategy #HospitalityLeadership #Crackthechinacode #TourismInsights #TravelBusiness #Europeantourism #Luxuryhospitality

Please click here to access the full original article.

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