10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Deflagging is having a moment. Travelers don’t want identical rooms with different logos. They want story, design, emotion. For the first time, investors are following their lead. Boutiques now… | Pedro Colaco | 19 comments

  • Pedro Colaco
  • 8 October 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

Deflagging is having a moment.
Travelers don’t want identical rooms with different logos.
They want story, design, emotion.

For the first time, investors are following their lead.

Boutiques now outprice branded hotels in key markets (STR 2024).
The old “brand premium” is gone.

Guests reward originality over consistency.
Luxury brands prefer to partner with iconic independents, not flags.
Dior took over The Colony Palm Beach.
Gucci popped up at the Hotel Savoy Florence from Rocco Forte Hotels

Investors see it too.
Family offices chase independents as higher-margin plays.
Institutional investors look for flexibility and less competition.

In a volatile market, independents move faster.
They capture trends in wellness, F&B, AI and loyalty without waiting for brand approval.

Deflagging is having a moment.
The underdog is gone.
Independent hotels are the future.
And capital finally knows it.

The question is: is your digital guest experience moving as fast as your boutique brand?

————
If you like my posts follow me and follow Guestcentric so that your boutique hotel brand is not just seen, but is chosen. Build the guest journey they’ll never forget.

Nauru Airlines transforms its digital strategy
Trending
Nauru Airlines transforms its digital strategy

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

Under the September sun, the French hotel industry is moving at two speeds

  • m.welsch
  • 28 October 2025
View Post
  • Market Trends

New hotel brands emerge fast and furious. There’s a reason for that.

  • HOTELSMag.com
  • 27 October 2025
View Post
  • Market Trends

Industry Leaders Examine Profitability Amid Uncertainty at The Hospitality Show

  • Robin McLaughlin
  • 27 October 2025
View Post
  • Market Trends

#luxury #hospitality #lvmh #experientialretail | Carrie Zhao

  • Carrie Zhao
  • 24 October 2025
View Post
  • Market Trends

CoStar: Hotel Pipeline Expands in Europe, All Other Regions Decline

  • LODGING Staff
  • 24 October 2025
View Post
  • Market Trends

#hospitalityinsights #culinaryexperience #anticipation #finedining #serviceexcellence #uhnwiclients | Norbert Jacniak | 28 comments

  • Automatic
  • 24 October 2025
View Post
  • Market Trends

#hospitalityinsights #culinaryexperience #anticipation #finedining #serviceexcellence #uhnwiclients | Norbert Jacniak | 28 comments

  • Norbert Jacniak
  • 24 October 2025
View Post
  • Market Trends

From $1.6T to $1.8T: How global travel will grow, shift and digitize by 2027

  • phocuswright.com
  • 23 October 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • BLLA Concludes the 2025 Boutique Hotel Owners Conference
    • 28 October 2025
  • The Cooper Now Accepting Reservations Ahead Of Early 2026 Opening
    • 28 October 2025
  • The Bottom Line Question: Why RevPAR is No Longer Enough
    • 28 October 2025
  • M Social Hotel New York Downtown opens after major rebrand
    • 28 October 2025
  • Where Efficiency Meets Hygiene: The New Standard for Sustainable Hotel Operations
    • 28 October 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.