When the topic is luxury, everyone engages. When the topic is action, everyone disappears. We focus on what we want to hear not on what we should hear… We focus on what is easy not on what is… | Natalia Jaramillo

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When the topic is luxury, everyone engages.
When the topic is action, everyone disappears.

We focus on what we want to hear not on what we should hear…
We focus on what is easy not on what is necessary.

Last week, I posted about three things:
1️⃣ Why technology alone won’t save your business if you neglect your people.
2️⃣ Why culture should be part of your strategy, not a by-product of it.
3️⃣ Why 2026 budgets must include training, leadership, and cultural transformation, not just marketing and technology.

And while those posts about ideas and reflections had strong engagement,
the moment I asked about commitment, about budget, priorities, and accountability….. silence.

Is this really a reflection of our industry? Is this a picture of what’s really going on? Cause the problem isn’t that I want to get comments, the problem is that we don’t take action… we continue facing the same problems and fixing the surface, not the root.

Last week I asked:
📌 How much of your 2026 budget is actually going toward improving the guest experience — in tangible, measurable ways, beyond generic “customer-centric” statements?
📌 How much are you allocating to training & development, especially in soft skills like empathy, emotional intelligence, storytelling, and presence?
📌 How much is dedicated to upskilling leadership to lead with clarity, consistency, and authenticity?
📌 How much is going toward culture transformation, to build workplaces where people want to stay, grow, and perform?
📌 How much are you investing in purpose, not perks?
📌 How much of your budget reflects a commitment to transforming people, not just increasing efficiency?

I got three comments.
Three.
When I spoke about technology, I got seven.
When I speak about human connection and luxury, I get twenty, thirty.

But when it comes to doing the work, to investing in what truly changes the future, the conversation stops.

So I’ll ask again:
Do we want 2026 to look just like 2023, 2024, and 2025, with the same challenges, the same complaints, the same missed opportunities?

Or are we finally ready to do the hard, necessary, human work that creates transformation?

Because luxury, excellence, and impact are never built on convenience.
They’re built on consistency, courage, and commitment.

I’m ready if you are. Let’s talk before it’s too late.