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Béatrice Guedj is Director of Research & Innovation at Swiss Life Asset Managers France. She holds a PhD in Quantitative Economics from ENSAE Paris and is a graduate of the École normale supérieure Paris-Saclay. Before joining Swiss Life in 2018, she held senior research and strategy positions at Grosvenor Fund Management in Europe and at the Institut de l’Épargne Immobilière et Foncière (IEIF).
Since 2021, she has served as Scientific Director of the research chair in partnership with the EDHEC-Risk Institute, focusing on the role of real estate in investment solutions. This chair explores the application of modern asset management techniques, such as fund selection and allocation, to the French SCPI market.
Why are hospitality assets so attractive?
In 2024, the hotel sector recorded the highest capital return among all real estate sectors (+2.2%), significantly outperforming other asset classes. This sector shows reduced volatility, supported by demand growth, dynamic pricing, and the continuous evolution of supply.
Which geographic markets are most attractive for hotel development and why?
Where should investors position themselves in a territory that remains the world’s top tourist destination? What specific needs does hotel real estate address?
Concentration, return on investment, diversification, the role of non-European investors in market dynamics… these are some of the key topics that will be explored further throughout the program.
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