📊 It’s here! The Q3 2025 Shiji Guest Experience Benchmark has landed, revealing the trends that are redefining hospitality around the world.
This edition goes deeper than ever with the first-ever NPS star-rating breakdown, uncovering how guest sentiment differs across hotel categories and regions.
🌎 Highlights you need to know:
🔹 Global review volume grew by 2.6% compared to Q3 2024, even though major markets as Europe and North America recorded a volume drop.
🔹 Google continues its rise, up +33% YoY, with Latin America leading the surge (+59.9%).
🔹 North America saw the only decline in NPS for 3-, 4-, and 5-star hotels, revealing shifting guest expectations.
🔹 Guests are taking longer to complete hotels’ surveys. Post-stay surveys now average 5:41 minutes globally, with the African market surveys being the longest, with more than 8 minutes to complete.
Explore the data, uncover regional insights, and see how guest experience is evolving in 2025 and beyond.
👉 Download the full report: https://lnkd.in/dSdE3ZN2
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