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#workbestie #connectedjourneys #thejourneyjedi | Sarah Samuel

  • Sarah Samuel
  • 17 October 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

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Yesterday, we, Amadeus,hosted a media conference on our much-anticipated research paper, “Connected Journeys: How Technology Will Transform Travel in the Next Decade,”. The full press release is available 👉🏽 (https://lnkd.in/g3MuSqbz).

Ramona Bohwongprasert & Jonathan Tong shared the Key findings from the study:

✈️ 69% of travelers favor biometric gateways for smoother airport experiences,
🧳 66% show interest in remote baggage check-in from home.
🤖 64% would use an AI travel assistant,
17% willing to pay up to 5% extra for this service.
📊25% reported frustrations with Generative AI due to outdated or impersonal information.

Jan Reinmueller from Microsoft provided key insights during the panel on how AI will normalize bookings right at the inspiration stage, or anytime during procurement, highlighting a significant upcoming transformation in travel planning, ordering & delivery.

During the event, I had the pleasure of moderating a panel session with leaders and collaborators from our Amadeus spectrum of business, Nagender Rao Chilkuri, Sean Seah, Andy Koh, and Damon Wong. Our insightful discussion was around Biometrics, frictionless travel, AI as tools to improve customer service, operational efficiency & increasing revenues. We also discussed age of super apps.

Trending
Taking Care of the People Caring for Others – Nathan LaGrange, Oasis Rest International

I also had a delightful conversation with Monica Pitrelli from CNBC, adding to an already insightful day.

Thank you to Karun Budhraja who was a great host & Paul Wilson for the hotels insights.

Thanks to everyone who attended and contributed to this engaging discussion. We look forward to continuing this conversation and exploring how technology can further enhance the travel experience. It’s how we transform travel.

Ps – bonus and totally by chance I bumped into my favourite #workbestie Crystal Lim-Lange!

#ConnectedJourneys #thejourneyjedi

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