Reflecting further on Hotel Summit – Executives Only 2025, which brought together people from hotels and people from hotel tech.
Thinking back to some of the presentations I heard from the tech side, I have a few suggestions.
On some days I feel inundated, receiving several InMails and emails offering the next solution that will redefine hospitality. Please do not tell people who have spent decades delivering memorable experiences to guests how your product is going to change our jobs. It will not. Just focus on removing friction, if possible.
When talking to hoteliers and trying to sell your products, focus on the parts of your solution that actually make our work easier, not on all the bells and whistles. Most hotel people do not have much time, so speak about the effects, not the complexity of how you built it or how AI powered it is.
If this is hard, just hire hospitality people as your sales people.
We want tech in hospitality, but it has to stay backstage, while people remain on stage.
We want tech in hospitality, but it should give us back two minutes of our lives, not take five, in a proverbial way of speaking.
We want tech in hospitality, not data dumps, but a meaningful sentence that helps us do our jobs better and makes the guest experience more seamless.
To this end, I just want to say that I had a very productive and insightful conversation on stage with Wolfgang Emperger from Shiji Group during the summit, precisely on this topic.
