Club Med – Club Med Foundation: Solidarity Stays
As access to leisure and travel becomes a growing social divide, Club Med Solidarity Stays offers a meaningful reminder of hospitality’s social purpose. By opening its resorts to associations and individuals who could not otherwise afford a holiday, the group turns its infrastructure and expertise into powerful levers for inclusion and well-being.
This long-term initiative reflects a shift in the industry, where responsible travel now extends beyond environmental goals to embrace solidarity and human connection. Through concrete, measurable actions — not symbolic gestures — Club Med illustrates how a hospitality leader can use its value chain to foster equal access to rest, discovery, and joy.
In a context where travelers increasingly expect brands to embody empathy and social engagement, Solidarity Stays reaffirms that true hospitality is not only about welcome, it’s about sharing.
Dusit International – Tree of Life
With Tree of Life, Dusit International sets a new benchmark for embedding responsibility within hospitality. Launched in 2023, the program establishes a comprehensive ESG framework based on 31 criteria aligned with the UN Sustainable Development Goals, ensuring that every property delivers a concrete and lasting impact on people, communities, and the environment.
Rather than treating sustainability as a separate goal, Dusit integrates it into every aspect of operations, from eliminating single-use plastics to supporting local producers and protecting biodiversity. This unified approach fosters a culture of care shared by both employees and guests, translating ethical principles into daily actions.
As travelers increasingly look for purpose-driven brands, Tree of Life defines a new vision of hospitality where business success and social responsibility grow side by side, grounded in shared values of respect and regeneration.
Marriott International – Fight Against Human Trafficking
Through The Evolution of the Fight Against Human Trafficking, Marriott International strengthens its role as a leader in building a responsible and ethical hospitality model. The initiative combines prevention, protection, and empowerment to address one of the industry’s most pressing social challenges.
By training more than 1.5 million associates worldwide to recognize and respond to signs of trafficking, Marriott embeds vigilance and empathy into its daily operations. Beyond awareness, it takes action: the HotelHelp program offers short-term accommodation for survivors, while the Future in Training curriculum opens pathways to employment and reintegration. Partnerships with organizations such as PACT, Cisco, and the Internet Watch Foundation expand its reach and reinforce collective impact.
In a sector that connects millions of people every day, Marriott shows that the essence of hospitality goes beyond service—it lies in protecting human dignity on a global scale.
Okko Hotels – Un hôtel pour mes parents
With Un Hôtel pour mes Parents, OKKO HOTELS transforms hospitality into a true act of compassion. Created in partnership with the Comyces Foundation, the initiative offers free stays to parents whose children are hospitalized, helping families stay close during the most difficult moments.
In a context where medical care often leads to separation and financial strain, OKKO HOTELS provides more than accommodation—it offers comfort, dignity, and emotional support. The strength of this initiative lies in its simplicity and scalability: hotels donate unsold rooms, creating immediate social impact with minimal cost.
Beyond its social value, the project has deeply engaged teams across France, reinforcing a culture of empathy and purpose within the group. Un Hôtel pour mes Parents reflects a vision of hospitality that is both human and responsible, showing that genuine care is measured as much by compassion as by comfort.
Palladium Hotel Group – Palladium Cares
Through Palladium Cares, launched in 2022, Palladium Hotel Group has established a comprehensive CSR framework that reflects the industry’s growing commitment to responsible and human-centered hospitality. Built around four pillars—People, Community, Planet, and Company—the program takes a practical and measurable approach to positive impact, with more than 580 projects implemented across Europe, the Americas, and the Caribbean.
By integrating sustainability and inclusion into its core operations, the group connects corporate vision with local action. From nurseries and scholarships for employees’ families to training centers in Jamaica, Brazil, and Mexico, it invests directly in people and community development. Environmental programs, including soap recycling, marine biodiversity protection, and resource optimization, strengthen this global strategy.
At a time when travelers increasingly choose purpose-led brands, Palladium Cares stands as proof that hospitality can generate both performance and progress.
The Social Hub – TSH Talent Foundation
Through the TSH Talent Foundation, The Social Hub redefines how hospitality can foster social mobility and inclusion. Guided by the belief that opportunity should be a right, not a privilege, the foundation tackles Europe’s widening inequality gap by providing access to education, mentorship, and professional growth for those who need it most.
Funded through an innovative model that dedicates 1% of The Social Hub’s revenue—not profits—to the foundation, the initiative demonstrates a structural commitment to lasting impact over image. With scholarships, housing, and skill-building programs hosted within its hotels, it creates tangible opportunities where hospitality becomes a platform for human potential.
At a time when responsible business is defined by social value as much as financial results, The Social Hub positions itself as a catalyst for empowerment, turning its spaces into places of learning, opportunity, and transformation.
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