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European hotel performance: the best of both worlds in September

  • m.welsch
  • 27 October 2025
  • 1 minute read
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The start of the new school year has given European hoteliers a boost, with corporate and leisure customers helping to sustain performance. Overall, RevPAR rose by 2.9%, driven primarily by the upscale and luxury segment, which grew by 5%. The midscale segment also recovered, with RevPAR up 2.2%. In terms of average daily rates, the overall increase was +1.5%, which is below the inflation rate recorded in September in the eurozone by Eurostat: +2.2%. This indicator rose to +2.6% when extended to the European Union as a whole. In terms of occupancy, the trend is positive, with an increase of 1.1 points and, in particular, +1.7 points in the upscale and luxury segment.

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