A first step into ski resorts
Founded by the Trigano family and now part of Accor through Ennismore, Mama Shelter has announced the development of its first mountain property in Val Thorens, the highest ski resort in Europe. Scheduled to open in autumn 2027, the project marks a new phase in the brand’s diversification beyond city destinations.
The property, currently under construction on the Cairn Plateau (2,100 m), will feature 148 rooms and 350 beds.
Amenities will include an indoor pool, spa with hammam and sauna, fitness area, Teen Room, and entertainment spaces such as a cinema and karaoke room. A 400 m² restaurant and an 800 m² panoramic terrace will host après-ski events open to guests and locals alike.
“It’s a key milestone in our journey and a whole new way of experiencing the mountains.” – Cédric Gobilliard, COO, Mama Shelter
An all-inclusive model for extended stays
The Val Thorens hotel will also introduce Mama Shelter’s first all-inclusive concept, designed for multi-night stays. This represents a shift from the brand’s typical short-stay urban model, where most revenue comes from lively dining and social spaces.
“We’ll operate as a resort, offering an all-inclusive experience for four to six-night stays while maintaining our mid- to upscale positioning, which remains competitive in the mountain segment.” – Cédric Gobilliard
A similar concept will debut at Mama Shelter Marrakech, also slated for 2027. The goal is to position these properties as destination hotels, catering to families, leisure groups, and local visitors alike.
Local support for a major mountain project
The development is led in partnership with Vista, Galata, and Cogeco, experienced players in Alpine hospitality projects. At Val Thorens, the construction is part of a larger redevelopment plan that will add 2,000 new beds and strengthen the resort’s summer offering.
“We are delighted to welcome Mama Shelter, which will help diversify our tourism offer by remaining open during the summer season” said Claude Jay, Mayor of Les Belleville. With an average winter occupancy rate of 70%, Val Thorens aims to sustain year-round activity and attract new visitor segments.
“With Mama Shelter, we are developing a project that embodies our vision of open, creative hospitality — a place where winter sports, celebration, and well-being come together to capture the Alps’ unique energy.” – Jean-François Delettre, Managing Partner, Galata
A strategic evolution for the brand
Mama Shelter plans to double its portfolio by 2029, expanding into new markets and concepts. The Val Thorens resort demonstrates the brand’s ability to translate its urban DNA to a mountain setting, maintaining its focus on conviviality, accessibility, and local engagement.
