76% of a revenue manager’s week is spent on internal tasks.
Nearly 40% of RMS recommendations are manually overridden.
And less than half their time is dedicated to direct revenue-generating work.
These numbers tell a story: revenue managers are being held back from doing what they do best: driving growth, strategy, and profitability.
At LodgIQ, we believe it’s time for a shift. The role of the revenue manager is evolving into that of the commercial strategist, a leader who looks beyond rooms and rates to orchestrate the full commercial performance of a hotel.
Our new guide, “From Revenue Manager to Commercial Strategist,” explores that transformation in depth. It’s a call to action for the industry, built from extensive research, conversations from hoteliers, and years of experience at the intersection of technology and strategy. Download link: https://lnkd.in/eHVAF22H
In this guide, we outline:
➠ Why this evolution is happening now
☞ What defines the new commercial strategist
➾ How AI, automation, and business intelligence are reshaping decision-making
☛ Practical steps for revenue leaders to move from tactical execution to strategic impact
This is more than a guide. It’s a manifesto for the next chapter of revenue management.
Download it, read it, and tell us what you think. Do you see your role evolving in the same way?
#RevenueManagement #CommercialStrategy #HotelTechnology #HospitalityLeadership #LodgIQ #RMS
