Travel buyers view artificial intelligence as the leading trend shaping the future of hotel sourcing, according to a new report
Oct 29, 2025
A new BCD Travel survey finds that while most travel buyers see artificial intelligence and automation as the top forces shaping the future of travel sourcing, only a small fraction are currently using AI in their sourcing activities.
Key takeaways
- AI seen as key trend: 61% of travel buyers say AI and automation will shape the future of travel sourcing — more than any other trend.
- Low current adoption: Only 15% of respondents use AI to any extent in sourcing tasks such as RFPs, contracts, and supplier evaluation.
- Growing interest: 42% are not yet using AI but are actively exploring options for implementation.
- Other major trends: Multi-year supplier agreements (46%) and dynamic pricing (45%) are also seen as significant future drivers.
- Top priority: Cost control and savings dominate sourcing goals, cited by 86% of buyers — far ahead of data quality, compliance, or supplier consolidation.
- Pricing challenges: High costs and rate fluctuations remain the most pressing issues in the sourcing process.
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