New AI tools enhance search, boost conversions, and lower cancellations across its global travel platforms
Oct 29, 2025
Booking Holdings reports early positive results from its growing suite of generative AI tools across brands including Booking.com, Priceline, Agoda, Kayak, and OpenTable. The company says these solutions are speeding up search, improving booking conversion, reducing cancellations, and lifting customer satisfaction.
Key takeaways
- Early performance indicators: Booking’s CFO said AI tools are already showing “very encouraging” results, driving faster searches, better conversion rates, and fewer cancellations.
- Customer-facing AI: Agoda now offers a chatbot for hotel-specific answers; Kayak has added natural-language AI search; and Booking.com’s app features AI-driven destination highlights and query handling.
- Partner-facing tools: Booking.com introduced Smart Messenger and Auto-Reply features to help hotels respond instantly and more personally to guest messages.
- Dual-channel growth: The company noted that leads from large language models (LLMs) are rising, but traditional search traffic continues to grow as well.
- Strategic AI partnerships: Booking Holdings was among the first travel apps integrated into OpenAI’s ChatGPT app store, signaling deeper engagement with AI ecosystems.
- Long-term vision: CEO Glenn Fogel said AI is central to realizing the firm’s “Connected Trip” strategy—creating seamless, personalized travel experiences powered by data and automation.
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