As Gen AI fast-tracks into budgets, processes, and training, executives need benchmarks, not anecdotes. Now in its third year, this unique, year-over-year, cross-sectional study shows where the common use cases are, where returns are emerging, and which people- and process-levers could convert mainstream use into durable ROI. Led by Jeremy Korst, Partner, GBK Collective; and Stefano Puntoni and Prasanna (Sonny) Tambe, faculty co-directors of Wharton Human-AI Research, the study tracks Gen AI’s shift from exploration to pilots to more disciplined, enterprise-level adoption.
