Struggling to Tailor Offers to Each Guest Segment?
Without clear market segmentation, forecasting gets fuzzy, revenue leaks away, and guests slip through the cracks. Many hotels in Southern Europe rely on broad categories (or none at all), which means group demand overlaps with transient, static contracts clash with dynamic rates, and profitability gets blurred. Clean segmentation is the foundation of accurate forecasting and smarter strategies — and the only way to unlock the full power of IDeaS.
