EuroCHRIE 2025, hosted by Hotelschool The Hague, brings together global educators, researchers, and industry leaders to explore the future of hospitality and tourism education. The conference highlights innovation across the sector, from AI and leadership to sustainability, future skills, while emphasising the role of education as a driver of industry innovation.
From AI to regenerative leadership and future skills, EuroCHRIE 2025 will bring together some of the most influential minds shaping hospitality today. As hosting and organising partner, Hotelschool The Hague provides a platform that bridges academia and industry, fostering collaboration and inspiring new approaches to learning, leadership, and operational excellence.
At its core, EuroCHRIE 2025 seeks to generate practical insights and inspire further academic research, positioning hospitality and tourism education as a cornerstone of innovation. As educators, researchers, and industry professionals gather in The Hague, the conference serves as a global platform for exploring how hospitality education can evolve to meet tomorrow’s challenges.
With more than 90 academic institutions from 37 countries represented, EuroCHRIE 2025 underscores the global engagement and collaborative spirit.
Where hospitality meets AI | Marco van der Werf (BIT Academy) & Hans Meyer (Zoku)
Artificial intelligence is reshaping the way we learn, lead, and deliver guest experiences. Marco and Hans explore how the hospitality industry can embrace AI without losing its essence and balancing high tech with high touch. They’ll share how technology can empower people rather than replace them, creating smarter, more human-centered operations.
Progress in hospitality depends on stronger collaboration between education, research, and industry.
Leadership in times of System Change | Prof. Dr. Mirella Kleijnen (VU Amsterdam) & Marloes Knippenberg (Kerten Hospitality)
In a world of uncertainty and transformation, leadership calls for boldness, resilience, and a deep sense of purpose. Mirella and Marloes share their perspectives on leading with vision through systemic shifts, from navigating market disruptions to redefining what meaningful leadership looks like in hospitality today.
Skills of the Future in hospitality education | Dr. Maartje de Graaf (Utrecht University)
What skills will shape the next generation of hospitality leaders? Dr. Maartje de Graaf explores how future professionals can combine digital fluency, ethical awareness, and adaptive thinking to lead responsibly in an AI-driven world.
Game Changers in Hospitality | Trix van der Vleuten (The Social Hub), Rogier Braakman (Mr. Green Offices) & Matthijs Welle (Mews)
Three innovators, one shared mission: to rethink hospitality from the ground up. Trix, Rogier, and Matthijs bring stories of transformation — from circular business models and sustainable design to tech-driven guest experiences. Their journeys highlight the creativity and courage it takes to turn ambitious ideas into lasting impact.
Leadership Through Different Lenses | Prof. Dr. Mark van Vugt (VU Amsterdam)
Drawing on evolutionary psychology, Mark delves into the science of leadership — exploring what makes people follow, trust, and cooperate. His insights reveal how understanding human nature can help leaders create stronger, more resilient organisations.
Hotelschool The Hague: A platform for global dialogue and innovation
As the proud hosting partner of EuroCHRIE 2025, Hotelschool The Hague continues its commitment to advancing knowledge and innovation in hospitality. The conference bridges academia and industry, transforming research into actionable insights that shape leadership, professional practice, and hospitality education.
This event will address critical challenges such as balancing travel growth with sustainability, integrating digitalisation with human interaction, and managing labour shortages. By drawing inspiration from both within and outside the industry, EuroCHRIE 2025 aims to explore innovative solutions that can transform professional practices, business models, and educational approaches in hospitality and tourism.
Join us in The Hague from 10–13 November 2025 and be part of the conversation shaping the future of our field.
Discover the full programme and registration details
About Hotelschool The Hague
Hotelschool The Hague is one of the oldest independent hotel schools in the world, with two campuses—one in The Hague and one in Amsterdam—with more than 2,850 students and 250 employees. The school offers a four-year Bachelor in Hospitality Management, a Fast-Track Bachelor in Hospitality Management, an MBA in International Hospitality Management, a Master in Leading Hotel Transformation and a Professional Doctorate Programme in Leisure, Tourism & Hospitality.
Hotelschool The Hague has been voted the best public hotel school in the Netherlands since 2014 and ranks among the top hospitality management schools worldwide according to QS World University Rankings.
Graduates of Hotelschool The Hague hold management positions in the hospitality industry worldwide.
Nina de Graaf
Marketing and Communication Specialist
Hotelschool The Hague
