The All Saints’ Day holidays reveal a two-speed hotel industry, with some regions consolidating their lead while others see their performance decline. Based on data from MKG, this analysis highlights the dynamism of the Atlantic coast, particularly Brittany, while the south-east shows a sharp decline. Insights from Emmanuelle Pochat, co-founder and Director of Strategy and CSR at Ginto Hotels, help to refine this interpretation, covering last-minute bookings, the decisive impact of the weather and the marked return of international customers. It has been a contrasting season, redefining the regional balance.
