OpenAI just added Tripadvisor to its App SDK, deepening the hold intermediaries have on future consumer-facing channels. Hotels need to wake up. Turn off onward distribution to these AI pipelines and see what really happens to your demand.
If you want to build something as enduring as Amazon, you have to be willing to take the same kind of stand—stop feeding the machine that sells your own inventory back to you. That means cutting paid dependency on Google, not doubling down on it.
If you cannot take that stand, then step aside. Some of us are fighting to keep the trillion-dollar travel industry open, transparent, and fair. What’s happening now isn’t innovation—it’s a performance, where fake billion-dollar golf checks are exchanged on stage while the real creators lose their share.
This is a puppet show, and the hospitality industry has become the product. I don’t stand for it, and I’m fighting back.
