Emblems Collection, a new global portfolio of luxury hotels from Accor, announces six additional openings over the next two years, all celebrating character and timeless elegance.
When luxury embraces intimacy
Each hotel in the Emblems Collection celebrates unique, character-rich properties that reflect the soul of their destination, from grand heritage mansions to contemporary architectural icons and serene nature retreats. Championing a philosophy of quiet luxury, Emblems Collection is made for the culturally curious and offers guests intimate, exclusive stays that blend thoughtful design, exceptional craftsmanship, and authentic ties to local heritage and landscape in the world’s most captivating and distinctive places.
Located in handpicked locations and in prime destination or amidst striking natural landscapes, these properties combine a distinctively charismatic allure with an elevated sense of intimacy and residential flair. Embracing individuality, it celebrates properties where the sense of place is central, service becomes an art, and every detail tells a story whilst aligning with the brand’s philosophy – ‘It’s the Soul that makes Emblems’.
Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy. We carefully select iconic properties and destinations that allow our guests to reconnect with themselves, far from the noise of everyday life. In a fast-paced world, we value privacy and tranquillity, offering sanctuaries where luxury isn’t loud, but deeply felt. Each Emblems Collection hotel embodies authenticity, grace, and soul – because it’s not just beauty that defines a place; it’s the soul that makes it unforgettable. It’s the soul that makes Emblems. Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery and Emblems Collection
The soul behind Emblems
At the heart of Emblems Collection lies a distinctive art of living, a contemporary expression of luxury, defined by the soul of the destination and the soul of service, which together create its unique language and signature. Each Emblems Collection property tells the story of its destination through thoughtful details and sensory experiences.
At every Emblems Collection hotel, a single Emblematic Ingredient is honored – a locally inspired essence chosen for its cultural resonance, its bond with the land, and its harmony with the planet. This ingredient becomes a golden thread, weaving through the guest experience: from immersive workshops and artisanal amenities to curated menus that pay homage to regional traditions. In each destination, it tells a story of taste and place – authentic, sustainable, and deeply rooted. From the crisp Wiltshire apple of England to the sun-drenched fig of Apulia, these ingredients reimagine culinary artistry with a refined sense of belonging.
The Emblematic Ingredient also finds sweet expression in the brand’s signature Travel Cake, crafted in collaboration with acclaimed Korean Chef Yun Eunyoung. Each creation is a journey in itself – seven timeless recipes, from Chestnut and Earl Grey to Marble and Matcha plus a unique recipe for each property, crafted around its emblematic ingredient – inviting guests to linger over delicate slices of tradition and artistry, whether savoured at breakfast or alongside an elegant, revisited Afternoon Tea.
Within every Emblems property, literature finds a home of its own – a quiet sanctuary of words and wonder. Emblems Editions, a treasured literary collection, gathers novels, poems, essays, and letters excerpts from voices both timeless and new – each volume inspired by the soul of its setting. Thoughtfully composed to enrich the spirit, these works invite every guest to linger a little longer, to read, reflect, and weave themselves into the story of the place.
At Emblems, the guardian of the soul of service is The Master of the House. From arrival to departure, this unique character offers an experience defined by grace and distinction, with every detail and gesture reflecting the elegance, intimacy, and spirit that define the Emblems Collection. Personifying the art of bespoke hospitality, the Master of the House delivers attentive and intuitive service before, during, and after each stay. A refined storyteller and gracious host, the Master of the House brings the property’s unique character to life with authenticity, discretion, and a profound sense of personal connection.
Expanding Across Continents: From Europe to Canada
Four properties are set to launch in 2026.
Emblems Collection will expand its portfolio in 2026 with the debut of Rimrock Banff, Emblems Collection, in the majestic Canadian Rockies, following a full renovation. As the brand’s first North American property, Rimrock Banff is set to redefine mountain luxury – offering a discreet and refined sanctuary where culture, wellness, and adventure converge. From its serene connection to the region’s natural hot springs to experiences that celebrate Banff’s alpine spirit and breathtaking vistas, the retreat will invite guests to discover a sense of place both elevated and elemental.
Secondly, Masseria Furnirussi, Emblems Collection in the heart of Puglia, set within the largest fig orchard in Europe, will embrace the art of pure, unhurried living and offer an authentic celebration of Mediterranean craftsmanship and lifestyle. The Masseria reimagines traditional Salento architecture in local white stone, surrounded by a garden of fruit trees, herbs, and native botanicals, alongside a lagoon pool and a spa. The hotel will provide around 60 suites, featuring private pools and terraces.
With a rich history steeped in centuries of art and architecture featuring original 19th century frescoes and located just steps from the famed Piazza del Campo in Siena, Palazzo Sozzini Malavolti, Emblems Collection, will join the collection later in 2026. It will offer 38 rooms, among which 27 suites, each blending modern comfort with Tuscany’s timeless craftsmanship, along with a serene spa located within the building’s converted WWII-era basement. Palazzo Sozzini Malavolti is one of legacy, a noble palazzo from the 15th and monument in the heart of Siena, whose uncovered stories of the past will shape its legacy for tomorrow.
Near Perugia, the former Benedictine Convent Relais San Clemente, Emblems Collection – whose first stones were laid in the 11th century – will be reborn as a 51-key estate, accompanied by nine private villas, in an atmosphere attuned to the region’s spiritual and natural rhythms. Set within a 5-hectare park of ancient trees, it is a sanctuary where silence, timeless design, and sacred heritage entwine, inviting a profound sense of harmony and reflection.
These three Italian residences will be enhanced by The Purist Retreat & Spa, a holistic and sustainable wellness concept that embodies a promise of deep reconnection — to nature, and to oneself.
In 2027, Elatos Resort, Emblems Collection, a luxurious eco wellness mountain retreat in Greece, is also set to launch as an enchanting year-round destination in a lesser-explored region of the ever-popular country. Nestled deep within the forest of Mount Parnassus, only two hours from Athens and on the gateway to the ancient site of Delphi, Elatos Resort is ideal for skiers, hikers and those in search of tranquillity and authentic wellness. It will feature 42 spacious private chalets, each with a private sauna as well as 15 rooms, all offering an elevated mountain escape shaped by the seasons, the land and the joy of togetherness.
Emblems Collection will also introduce Bellevue Hotel Cortina d’Ampezzo, Emblems Collection, a captivating alpine hotspot in the Dolomites in Italy, taking wellness, dining and entertainment to new heights. The hotel will feature 80 luxurious rooms, including 27 suites with sweeping mountain views, and a 500-sqm spa with indoor and outdoor pools offering restorative rituals and treatments tailored to the modern alpinist.
With seven flagships hotels already signed and announced across Europe and the Americas, and over 15 additional properties in advanced discussions across all continents, Emblems Collection is on track to encompass up to 60 remarkable addresses worldwide over the next decade.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
