How conversational AI and new payment standards could reshape hotel booking and distribution
Nov 13, 2025
AI-driven, in-chat purchasing is moving from concept to early reality, with Stripe and OpenAI’s new Agentic Commerce Protocol enabling the first wave of seamless transactions inside ChatGPT. While fully automated travel booking remains years away, industry leaders see agentic payments as a potential turning point for travel discovery, trust and conversion.
Key takeaways
- AI-enabled checkout arrives: Stripe and OpenAI’s Agentic Commerce Protocol now supports in-chat purchases, marking a concrete step toward AI-powered commerce.
- Travel distribution no longer theoretical: Early integrations show that agentic systems can coordinate across airlines, hotels and transport to build and book itineraries automatically.
- Past failures still loom: Travelers previously resisted instant booking on metasearch platforms; skepticism remains about whether consumers will adopt in-chat payments.
- Security and digital ID may shift the equation: Improved verification and agentic tokens could make AI-driven payments easier and more trustworthy than earlier attempts.
- OTAs have an early lead: Expedia and Booking.com are well positioned with existing ChatGPT integrations, but suppliers still have long-term opportunities as neutral AI agents emerge.
- High conversion potential: Research shows 92% of frequent flyers prioritize ease of payment—suggesting AI-enabled, frictionless checkout could meaningfully reduce drop-off.
- Impacts on distribution will be significant: As AI blurs direct and indirect channels, travel companies must prepare to be discoverable and bookable via new agentic protocols.
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