Cloudbeds

🏨 Independent hotels receive 63.4% of bookings through online travel agencies. Questex’s 2026 research found 82% of guests would remain loyal when expectations are consistently met, yet only 55% join loyalty programs. Among US travelers, 42% cite freebies as a reason to return, versus 28% citing loyalty programs. Cloudbeds’ October 30, 2026 guide recommends personalized service, unified guest profiles and automated follow-ups, tracking repeat stays and direct bookings to reduce commission costs.

📈 Aromar Hotels & Restaurants has chosen Cloudbeds to drive its growth and modernization efforts. This decision marks a significant step for Aromar, who plans to leverage Cloudbeds' comprehensive property management system. The collaboration aims to streamline operations and enhance guest experiences. Aromar anticipates an improvement in efficiency and guest satisfaction through this strategic partnership.