The 11 November bank holiday weekend painted a contrasting picture for the French hotel industry, a far cry from the momentum seen during the All Saints’ Day holidays. Despite favourable weather for short breaks, much of the country slipped into the red, with only a few destinations managing to stay ahead of the game. The French Riviera, in particular, confirmed a sharp rebound driven by the high-end market and international clientele. Conversely, several major cities in the north and west recorded significant declines. Using MKG data, this analysis deciphers the weak signals of a long weekend that redistributes roles and questions the ability of markets to absorb increasingly volatile demand.
