#weekendbbq #bbqlikeaboss #agenticshopping | Brad Brewer

This article was written by a Hotel Marketing Flipboard. Click here to read the original article

Google’s AI Mode is showing how the next era of hotel distribution will work. Inside Google’s own agent instructions, the system now chooses between a simple search and a deeper 𝗰𝗼𝗺𝗽𝘂𝘁𝗲𝗿_𝘂𝘀𝗲_𝗮𝗴𝗲𝗻𝘁 that pulls live hotel data from Google Hotels with prices, filters, and availability.

Google is not returning static results. It is deciding which tool retrieves the best inventory. It is acting like an agent.

Chef Duce Raymond‘s BBQ example proves the pattern. A basic query produced a personalized recommendation block built from inferred preferences, merchant feeds, schema signals, and narrative context. This is not search. It is intent shaping.

This is the blueprint for travel. Google is already profiling user preferences, ranking options as if it knows the traveler, and blending structured inventory with guidance. Replace BBQ sauce with room types. Replace merchant feeds with SchemaAdapter.com and Schema.org ARI. Replace flavor profiles with guest intent profiles. Once hotel sites are MCP enabled, AI Mode will surface curated stays the moment a traveler begins typing.

Agentic Hospitality gives hotels control of the data layer that powers these decisions. Without it, the platform that owns the “For You” section will own the guest.